Bachelor of Business Administration (Hons.) Marketing Management

(R2/345/6/0464) 06/24 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

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• Entry Requirements
  • 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
    5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

    Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • English for Business Communication
        Understanding Management
        Financial Accounting for Managers
        Quantitative Analysis Models for Business
        Entrepreneurship and Ethical Practices
        Financial Management
        Introductory Microeconomics
        Fundamentals of Marketing
        Human Capital and Organisational Behaviour
        Digital Business
        Cyber Security
    • Year 2
      • Introductory Macroeconomics
        Quality and Operations Management
        Data Analytics for Businesses
        Supply Chain Management
        Business Application Development
        Selling and Sales Management
        Business Risk Management
        Innovation Management
        Introduction to Financial Technologies
        Management of Strategy
        International Business OR International Economics
        Marketing Research Methods
        Promotional Marketing
        Understanding Consumer
        Retailing
    • Year 3
      • Business Information Systems
        Strategic Management Information Systems OR Business Intelligence
        Project Management
        Marketing Management Research Project
        International Marketing
        Strategic Marketing
        International Trade and Policy
        Social Media and Digital Marketing
        Product and Service Marketing
        Industrial Training
  • Elective Modules
    • TWO (2) subjects should be taken from the following:
    • Brand Management
      International Marketing
      Selling and Sales Management
      Supply Chain Management
      Social Media and Digital Marketing
      Enterprise Systems Planning and Management
  • University Courses
    • Character Building
      Sustainable Society
      Philosophy and Current Issues
      Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
      Bahasa Kebangsaan A
      Integrity and Leadership
      Co-curriculum
• Career Prospects
  • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.