(R2/214/6/0097) 06/24 (A10483)
Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.
We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs.
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* Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process..
** DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.