Market Validation Training Empowers MMU Startups with Winning Strategies

On 8th April 2025, the Entrepreneurship Development Centre (EDC) successfully hosted the Market Validation Training at EDC Innolab, Cyberjaya campus. The session was led by Mr. Daniel Cerventus, eCadet mentor and founder of Biz Venture Hub, who delivered an insightful workshop on Design Sprint methodology.

Participants actively engaged in learning how to validate their business ideas through rapid prototyping and real-user testing. Mr. Daniel’s hands-on approach and industry expertise provided invaluable strategies to help our student entrepreneurs tackle real-world challenges and accelerate their journey from concept to market.

This compulsory training marks a significant step in empowering MMU’s budding entrepreneurs with the tools, mindset, and confidence to drive startup success. It is hoped that this training will help participants refine their business models and increase their chances of securing investment or market traction. By equipping students with practical validation techniques, the university continues to foster an ecosystem where innovation and entrepreneurship thrive.