A two-day Youth Entrepreneurship Programme (YEP), led by Ms. Putri Syaidatul Akma Mohd Adzmi, Deputy Director of the Entrepreneurship Development Centre (EDC), was held at MMU’s Melaka campus from 23 to 24 January 2025. The program began by focusing on building an entrepreneurial mindset. Ms. Putri highlighted the importance of adopting a positive and innovative approach, encouraging participants to see challenges as opportunities for growth.
Participants then explored the Value Proposition Canvas in an interactive session that helped them identify and deliver value to their target customers. They worked on refining their business ideas and aligning their products or services with market demands. The final session was a pitching masterclass, where Ms. Putri shared tips on crafting and delivering impactful presentations. Participants gained valuable skills to present their ideas confidently and effectively to potential investors and stakeholders.
The Youth Entrepreneurship Programme was a great success, equipping participants with practical skills and knowledge to pursue their entrepreneurial goals. EDC remains committed to inspiring future leaders, promoting innovation, and supporting young entrepreneurs.
