As part of the International Business Idea Challenge (IBIC) 2025, an exclusive webinar titled “Market Validation: Shaping Product-Market Fit” was held on 18 December 2024. Organised by the IBIC team, including Mr. Vincent Chan and Ms. Ikha Fadzila Md Idris from the Faculty of Business (FOB), the event was a collaborative effort with Strivers’ Hub, FutureLab, and BakeKL.
The webinar featured Ms. Iza Sallehuddin, Co-Founder of BakeKL, as one of the mentors for IBIC 2025. It delved into critical topics such as understanding customer pain points and identifying and validating target audiences. This insightful session was designed to provide participants with essential knowledge and strategies to effectively align their products with market demands.
Drawing from her extensive entrepreneurial journey, Ms. Iza shared personal experiences and expert insights on leveraging market validation to achieve business success. Her dynamic presentation equipped participants with practical tools to refine their business ideas, ensuring they meet real-world market needs. This webinar offered a unique opportunity for aspiring entrepreneurs to gain valuable perspectives and actionable strategies, fostering innovation and excellence in their business ventures.
