As part of the International Business Idea Challenge (IBIC) 2025 initiative, an exclusive webinar featuring Puan Siti Khawa, the dynamic second-generation leader of the renowned Mak Siti Products, was held on 14 December 2024. This enlightening session, organised by IBIC lecturers Mr. Vincent Chan and Ms. Ikha Fadzila Md Idris from the Faculty of Business (FOB) in collaboration with Strivers’ Hub, FutureLab, and Mak Siti Products, offered invaluable industry insights to its participants.
Puan Siti Khawa shared her inspiring journey, redefining the art of balancing tradition with innovation. From developing new product lines to expanding into international markets, she showcased how modern strategies can seamlessly integrate with time-honored practices. Her dedication to delivering authentic Malaysian flavors, forging strategic partnerships, and mentoring aspiring entrepreneurs has not only preserved her family’s legacy but also elevated Malaysia’s culinary heritage on the global stage.
The webinar went beyond storytelling, aiming to equip students with essential skills for pitching ideas effectively to diverse audiences. This initiative provided a platform for participants to prepare for real-world challenges, fostering confidence and creativity in their entrepreneurial endeavors. Through her passion, leadership, and unwavering commitment to excellence, Puan Siti Khawa left an indelible impression on the audience, inspiring them to dream big and think strategically in their entrepreneurial journeys.
