Yayasan Universiti Multimedia (YUM) hosted a transformative two-day programme, the Digital Income Generation (DIG) programme, at the Ideas Lab, Cyberjaya campus in July 2024. Themed “Harnessing the Digital Power,” this initiative aimed to assist 14 Asnaf entrepreneurs from Teraju Ekonomi Asnaf Sdn. Bhd. (TERAS) under Lembaga Zakat Selangor (LZS), helping them transform their businesses by mastering AI technology.
Conducted by the training provider Eighnite Sdn. Bhd. and sponsored by Zakat Wakallah from GITN Sdn. Bhd., the programme provided participants with insightful perspectives through various modules. These included digital branding, where techniques to enhance online presence and brand identity were taught; AI for business development, which focused on utilising AI tools to enhance business strategies and operational efficiency; generative AI in branding and copywriting, where participants learned to leverage AI for creative content generation and storytelling; and generative AI in digital marketing strategies and ethics, which covered implementing AI-driven marketing strategies while maintaining ethical standards.
These modules aimed to transform small and medium enterprises (SMEs) by equipping participants with essential AI-driven tools and strategies, fostering innovation and efficiency in their businesses. Yayasan Universiti Multimedia, in collaboration with its partners, is committed to supporting Asnaf entrepreneurs as they navigate the digital landscape. Through mentorship and access to valuable resources, YUM strives to foster economic growth and sustainability for these entrepreneurs.
For more information about the DIG programme and future initiatives, please contact Yayasan Universiti Multimedia at 03-8312 5040 / 5043 or visit yum.mmu.edu.my.
