On 2 June 2024, a group of Master of Business Administration (MBA) students had the opportunity to attend an industrial talk featuring the guest speaker, Assoc. Prof. Dr. Soo Wincci. Dr. Soo, an academic at the Faculty of Creative Multimedia (FCM), is renowned for her vast industrial experience and versatility.
Affectionately known as “beauty with brains,” Dr. Soo shared her insights and perspectives on the topic “Personal Branding and Strategies.” She enlightened the participants about the current transformations in the industrial sector and emphasized the importance of personal branding. Dr. Soo explained that personal branding is an intentional process of creating and managing how others perceive you. It involves showcasing your unique skills, qualities, values, and experiences to differentiate yourself and establish a memorable and compelling identity.
The session was incredibly enlightening, providing students with invaluable knowledge that they can adopt and adapt in their professional lives.
