In an enlightening webinar series titled “Beyond the Classroom: An Industrial Webinar Series,” organised for the Faculty of Business (FOB) students, two remarkable speakers were invited to share on their life journeys. Held on April 29th and 30th, 2024, the sessions, which were moderated by Mr. Vincent Chan, offered profound insights into digital marketing.
Mr. Nicklaus Gan, a distinguished FOB alumnus and recipient of the esteemed Best HR Student Award, currently serves at OCBC Bank, Singapore. Drawing from his rich experience, Mr. Nicklaus illuminated the audience with his journey in crafting a compelling personal brand and his adeptness in affiliate marketing for diverse brands. Emphasising the essence of proactivity in building awareness and traction in one’s passions, he shared invaluable strategies for curating impactful content on social media platforms.
Ms. Hoormila, a student in the Faculty of Applied Communication (FAC) and the visionary founder of Moon, a pioneering startup offering biodegradable bamboo and cotton pads. With a mission to revolutionise menstrual hygiene with eco-conscious solutions without compromising comfort, the speaker shared riveting insights into her entrepreneurial voyage. Delving into the challenges encountered along the way, she elaborated on her innovative approaches to digital marketing, content creation, and fostering customer engagement across offline and online platforms.
Their stories serve as guiding lights for aspiring professionals, offering actionable insights to navigate the complexities of personal branding and entrepreneurship with resilience and ingenuity.
