FOB Lecturer Gives Talk at International Talk Show

In a virtual triumph of knowledge sharing, Ms Siti Zafirah Amir, an academic staff from the Faculty of Business (FOB) took part as a distinguished speaker in a talk on 1 December 2023. Initiated by Pak Riki Arswendi from Universitas Mercu Buana (UMB), this online talk entitled “Social Media and Negotiation Strategy in Sustainable Marketing” was attended by both physical and online audiences, the talk show witnessed a remarkable turnout, with over 200 participants joining from around the globe.  

  She illuminated the audience on the topic “How to use social media platforms for marketing the business,” providing practical strategies and insights garnered from extensive experience. The session delved into the nexus of social media and negotiation strategies, emphasising sustainability in marketing practices. UMB’s commitment to fostering global dialogues on pertinent topics in business and marketing was evident in the success of this international talk show.