On 23 August 2023, the Faculty of Creative Multimedia (FCM) together with the Faculty of Cinematic Arts (FCA) organised the “FCMxFCA i-Cadet Fair: Creating Creative Connections’ ‘ that took place at the Soundstage, Cyberjaya campus. The event was graced by Prof. Dr. Ir. Hairul Azhar Abdul Rashid, Vice President of Market Exploration, Engagement, and Touchpoint (MEET).
A total of 15 companies participated in this event to expose these young students to the current production pipelines that happen in the industry, with each company having its own unique and individual working styles that suit different students with varied interests in the field. Some of the participating companies were Larian Studios, coming off the success of their recent video game, Baldur’s Gate 3, the Malaysian Embassy of France with a Virtual Reality project to educate French, Bolt Studio, Honor Malaysia, Technorette Sdn Bhd, and RR Infinite Sdn Bhd, among many others.
The event aimed to introduce the students of FCM and FCA to the iCADET programme, an initiative at MMU targeted at all second-year undergraduate students from all programmes and faculties. i-CADET helps to groom industry-ready graduates who provide the right talent for the right industry. The programme also helps to provide the students with early exposure to the industry’s culture, which could prepare them for the real working environment.
As for companies and industry partners, they will be able to coach their Cadets as early as possible and later on recruit industry-ready graduates matched to their company’s needs. Through this initiative, the industries will be able to identify and cultivate good values for our potential MMU talents, and at the same time, iCadet will also produce students who are competitive and always relevant to the industry.
In addition, there were 10 entrepreneurial booths that were attended by both staff and students, showcasing sales of foods, artwork, and other original products made by the participants themselves. The participants also set up booths in support of the Malaysia High Functioning Autism Association (MAHFAA) to raise awareness of the autistic community in Malaysia. The organiser would like to express its heartfelt gratitude for the support given by industry partners and students for this programme. It is hoped that this event has been beneficial to everyone involved, especially in growing and developing the creative industry with young, skilled talents from our university.
