FOM Academics Involve in Grooming Future Modern Smart Farmers/ Agropreneurs

Two academics from the Faculty of Management (FOM) namely Dr. Mohd Fairuz Abd Rahim and Dr Ong Jeen Wei delivered a training module on Design Thinking and Innovation at the JustGood Roots Smart Farm, Bestari Jaya, Selangor from 13 until 14 May 2023. 

This is part of the partnership between MMU and Idea Company Sdn Bhd (owner of the JustGood brand) to groom future modern farmers/agropreneurs in the “Just-Good – MMU Smart Precision Agriculture Junior Growers Program”.

The enthusiastic participants were exposed to the concepts and tools of Design Thinking, TRIZ System Analysis, Root Cause Analysis, Value Proposition Canvas (VPC), TRIZ Inventive Principles, and many more.

As part of their problem-based learning, the participants are also working on a mini project to identify and propose improvements at their smart farm by applying what they have learned in the training session.