The Centre of e-Services, Entrepreneurship, and Marketing (CESEM) from the Faculty of Business (FOB) organised a webinar entitled “A Glimpse into Complicated & Simplicity Publication Tips’ by Dr. Jacky Cheah Jun Hwa on 20th August 2021. More than 60 participants from both private and public universities as well as international participants from Taiwan, China, and New Delhi joined the two-hour session.
The objective of the talk was to engage more insightful knowledge on writing research papers for academic staff and postgraduate students. Dr. Jacky, a senior lecturer from Universiti Putra Malaysia (UPM), is currently appointed as an external member of Relationship Marketing for Impact cluster at Griffith University in Australia, Members for Research Synergy Foundation (RSF) in Indonesia, and Adjunct Lecturer under Faculty of Hospitality and Tourism Management, UCSI University.
Dr. Jacky won several best paper awards, thesis competitions, and presentations at the university and international levels. He is also under the editorial review board of several journals, and part of Asian Journal Business Research award panel member for five years, and also serves as guest editor in several international Scopus Journals. Apart from that, he has started up a journal in Malaysia, namely, Journal of Applied Structural Equation Modeling (JASEM – SCOPUS) and Journal of Marketing Advances and Practices (JMAP) that established under Sarawak Research Society (SRS) in Malaysia.
During the webinar session, several interests were being raised by the participants and the speaker shared his knowledge and experiences related to the raised matter. It was a great sharing session and insightful talk for both academics and postgraduate students.
