Bachelor of Business Administration (Hons.) (Marketing Management)

(R/345/6/0464) 06/19 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

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• Entry Requirements
  • • Pass Foundation / Matriculation from a recognised institution; OR
  • • Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM/O Level or its equivalent; OR
  • • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematic and English at SPM level or its equivalent.
  • • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • • Pass Diploma from a recognised institution.
  • • English Entry Requirement for International Students:
    All programmes offered by Faculty of Management and Faculty of Business require a minimum score of 5.5 in IELTS or its equivalent, except for Bachelor of Finance (Hons.) and Bachelor of Financial Engineering (Hons.), which require higher minimum score of 6.0 in IELTS or its equivalent.
• Programme Structure
  • Core
    • Year 1
      • Financial Accounting for Managers
        Information Systems Concepts
        Mathematics for Managers
        Fundamental of Marketing
        English for Business Studies
        Fundamental of Finance
        Introductory Macroeconomics
        Understanding Management
        Statistics for Managers
        Fundamental of Business And Entrepreneurship
        Managing Organisational Behaviour
    • Year 2
      • Management Accounting for Managers
        Introductory Microeconomics
        English for Business Communication
        Managing Human Resource
        Understanding Consumer
        Psychology
        Business and Commercial laws
        Business Information Systems
        Quality and Operations Management
        Market Planning and Management
        Industrial Training
    • Year 3
      • Business Ethics
        Marketing Research Methods
        Promotional Marketing
        Marketing in Service Industries
        Retailing
        Management of Strategy
        Marketing Management Research Project
        Strategic Marketing
        Malaysian Economy
        Electronic Business
  • Elective Modules
    • TWO (2) subjects should be taken from the following:
    • Brand Management
      International Marketing
      Marketing and Information Technology
      Selling and Sales Management
      Supply Chain Management
  • University Subjects
    • Year 1
    • U2 – Bahasa Kebangsaan A or Foreign Language
      U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
    • Year 2
    • U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
      U3 – Introduction to Multicultural Studies in Malaysia / Stress
    • Year 3
    • U4 – Co-curriculum
• Career Prospects
  • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.