Bachelor of Comm. (Hons.) (Strategic Communication)

(N/321/6/0174) 04/20 (MQA/PA4223)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

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• Entry Requirements
  • • Pass Foundation / Matriculation in related field from a recognised institution; OR
  • • Pass STPM or its equivalent with 2 principals; OR
  • • Pass STAM with minimum grade Jayyid in 2 subjects and a credit in English at SPM level or its equivalent; OR
  • • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of English; OR
  • • Pass Diploma from a recognised institution; OR
  • • Other equivalent qualification recognised by the Malaysian Government, AND
  • • A minimum score of band 3 in MUET* or its equivalent.
    *Candidates not meeting this requirement may be subjected to an internal review process.
  • • English Entry Requirement for International Students:
    All programmes offered by Faculty of Applied Communication require a minimum score of 5.0 for IELTS or its equivalent.
• Programme Structure
  • Core
    • Year 1
      • Fundamentals of Strategic Communication
        Communication Theories
        Media Culture
        Fundamentals of English
        Psychology
        Organisational Behaviour for Strategic Communication
        Principles of Marketing
        English for Academic Purposes
        Intercultural Communication
        Negotiation in Professional Contexts
        Public Relations Strategies
        Workplace Discourse
    • Year 2
      • Channel Architecture in Strategic Communication
        Semiotics Studies
        Media Languages and Strategic Communication
        Strategic Thinking and Planning
        Strategic Communication Research, Planning and Evaluation
        Marketing Communication
        Promotional Writing
        Social Media Strategies
        Professional Image and Etiquette
        Internship
    • Year 3
      • Strategic Communication Capstone Project
        Crisis Communication Strategy
        Event Planning and Management
        Becoming a Leader
        Media Law
        Corporate Training in Business Practices
        Workplace Communication
  • Elective Modules
    • Year 1
      Creative Writing
      English Phonetics and Phonology
      Spanish Language 1
      French Language 1
      German Language 1
      Korean Language 1
      Japanese Language 1
      Chinese Language 1
    • Year 2
      Interactive Multimedia
      Creativity and Innovation
      Spanish Language 2
      French Language 2
      German Language 2
      Korean Language 2
      Japanese Language 2
      Chinese Language 2
    • Year 3
      Office Application for Professionals
      Morpohology and Syntax
      Spanish Language 3
      French Language 3
      German Language 3
      Korean Language 3
      Japanese Language 3
      Chinese Language 3
  • University Subjects
    • Year 1
      Hubungan Etnik
      Tamadun Islam dan Tamadun Asia
    • Year 2
      Introduction to Multicultural Studies in Malaysia
    • Year 3
      Bahasa Kebangsaan A/ Public Speaking
      Personal Social Responsibility
• Career Prospects
  • Corporate Communication Professional, Media Writer, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.