Bachelor of Marketing (Hons.)

(R/342/6/0100) 09/19 (A5315)

The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.

The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.

ENQUIRE NOW
HOW TO APPLY
DOWNLOAD BROCHURE
DOWNLOAD PROGRAMME FEES

• Entry Requirements
  • • Pass Foundation / Matriculation from a recognised institution; OR
  • • Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM level or its equivalent; OR
  • • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematic and English at SPM level or its equivalent.
  • • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • • Pass Diploma from a recognised institution.
  • • English Entry Requirement for International Students:
    All programmes offered by Faculty of Management and Faculty of Business require a minimum score of 5.5 in IELTS or its equivalent, except for Bachelor of Finance (Hons.) and Bachelor of Financial Engineering (Hons.), which require higher minimum score of 6.0 in IELTS or its equivalent.
• Programme Structure
  • Core
    • Year 1
      • Organisational Behaviour
        Elective 1
        Management
        Managerial Mathematics
        Information Systems and Multimedia
        Principles of Financial Accounting
        Microeconomics
        Macroeconomics
        English for Business Communication
        Principles of Management Accounting
        Managerial Statistics
        Financial Management
        Fundamental of Marketing
        English for Business Studies
        E-Commerce
    • Year 2
      • Research Methodology
        Technology and Innovations Marketing
        Integrated Marketing Communication
        Specialisation 1
        Programming for Business Application
        Consumer Behaviour
        Sales and Professional Selling Management
        Marketing Channel Management
        Internet Marketing
        Business to Business Marketing
        Product Planning and Management
    • Year 3
      • Retail Marketing
        Specialisation 2
        Specialisation 3
        Elective 2
        Business Law
        Marketing Strategy
        Marketing Research
        Seminar in Web Marketing
        Global Marketing
        Industrial Training
  • Elective Modules
    • Year 1
      Psychology
      Leadership
      Labor Economics
      Tourism Management
      Project Management
      Personal Finance
    • Year 2
      Specialisation
      • Service MarketingSpecialisation 1: Internal Marketing
      Specialisation 2: Event Marketing
      Specialisation 3: Relationship Marketing
    • Year 3
      Specialisation• Social MarketingSpecialisation 1: Corporate Social Responsibility
      Specialisation 2: Not for Profit (NOP) Marketing
      Specialisation 3: Ethnocentrism Marketing
      
  • University Subjects
    • Year 1
      U1 – Hubungan Etnik OR Pengajian Malaysia 3
    • Year 2
      U2 – Bahasa kebangsaan A or Foreign Language
      U4 – Co-curriculum
      U3 – Introduction to Multicultural Studies in Malaysia/Stress and Well-Being among Malaysians / Islamic Institutions in Malaysia
    • Year 3
      U1 – TITAS or Bahasa Melayu Komunikasi 2
• Career Prospects
  • Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.