Bachelor of Management (Hons.) (Marketing Management)

(R/342/6/0114) 02/20 (A4274)

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.

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• Entry Requirements
  • • Pass STPM or equivalent with at least 2 Principals: Mathematics / Economics / Principles of Account; OR
  • • Pass Foundation / Pre-U / Matriculation in related field from local institution recognised by the Malaysian government; OR
  • • Pass Foundation/ Pre-U/ Matriculation in related field from overseas institutions or any recognised international institutions such as South Australia Matriculation (SAM), Canadian Pre-U (CPU), Australian Matriculation (AUSMAT) or Ontario Secondary School Diploma (Grade 12); OR
  • • Pass Diploma from a recognised institution; OR
  • • Other qualifications from institutions recognised by the Malaysian government.
  • *We are also accepting candidates without formal education who managed to obtain APEL (A) level 6 qualifications.
• Programme Structure
  • Core
    • Year 1
      • Principles of Financial Accounting
        Management
        Managerial Mathematics
        Macroeconomics
        Principles of Marketing
        Financial Management 1
        Organisational Behaviour
        Psychology
    • Year 2
      • Microeconomics
        Human Resources Management
        Business & Society
        Managerial Statistics
        Managerial Accounting 1
        Business Law
        Critical Thinking
        Management Information System
    • Year 3
      • ICT for Managers
        Management Decision Science
        Marketing Management
        Consumer Behaviour
        Production & Operation Management
        Integrated Marketing Communication
        Global Marketing
        Leadership
        Sales and Professional Selling Management
    • Year 4
      • Malaysian Economy
        Retail Management
        Product Planning and Management
        Marketing Research
        Marketing Strategy
        Marketing Information Technology
        Service Marketing
• Elective Subjects (Choose any 3 subjects)
  • Year 4
    Marketing Channel Management
    B2B Marketing
    Cross Culture Management
    Entrepreneurship
    Small Business Management
    Global Management
    Project Management
• University Subjects
  • Year 1
    English for Business Studies
    TITAS
  • Year 2
    Bahasa Kebangsaan A / Foreign Language
    Hubungan Etnik
    Co-curriculum (Foreign Language)