Bachelor of Multimedia (Hons.) (Advertising Design)

(R/214/6/0097) 06/19 (A10483)

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

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• Entry Requirements
  • • Pass Foundation / Matriculation in related field from a recognised institution*
    * Candidates from non-related field may be admitted subject to a rigorous internal assessment process; OR
  • • Pass STPM / A level or its equivalent with 3 Principals inclusive of one Information and Communications Technology (ICT) subject; OR
  • • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of English; OR
  • • Pass Diploma in the related or relevant field from a recognised institution with minimum CGPA of 2.50**
    **Candidates with CGPA below 2.50 but above 2.00 may be admitted subject to a rigorous internal assessment process.
  • • English Entry Requirement for International Students:
    All programmes offered by Faculty of Creative Multimedia and Faculty of Cinematic Arts require a minimum score of 5.0 for IELTS or its equivalent.
• Programme Structure
  • Core
    • Year 1
      • Advertising Design 1
        Advertising Design 2
        Web Design
        Environmental Design
        Computer Modelling
        Internet Applications
        Media Culture
        Video Production
        Multimedia Scripting and Authoring
        Media Aesthetics
    • Year 2
      • Advertising Design 3
        Advertising Design 4
        Copywriting
        Audio Visual for Advertising
        Integrated Brand Promotion
        E-marketing
        Multimodal Interaction Design
        Semiotic Studies
        Sound Design 1
        Media Anthropology
        Internship
    • Year 3
      • Advertising Design Project 1
        Advertising Design Project 2
        Interactive Technology for Advertising
        Design Research
        Sound Design 2
        Media Law
  • Elective Modules
    • Year 1
      Contemporary Malaysian Art
      Corporate Identity
      Diagram DesignYear 2
      Project Management
      Digital Audio and Video
  • University Subjects
    • Year 1
      Workplace Communication
      Hubungan Etnik (Local)
      Pengajian Malaysia 3 (International)
      Tamadun Islam dan Tamadun Asia (Local)Year 2
      Bahasa Melayu Komunakasi 2 (International)
      Business and Entrepreneurship in Malaysia
      Co-curriculum

      Year 3
      Bahasa Kebangsaan A (Local)
      Foreign Languages (Local and International)

• Career Prospects
  • Art Director, Designer, Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, Retailer; or
  • Manager, Designer, Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or
  • Manager of Art, Design, Branding for Retailers, Entrepreneurs, Product Designs; or
  • Manager, Designer for Advertising related activities for small businesses;
  • Online, Print, Exhibition, Outdoor, Web Advertising