Bachelor of Business Management

Bachelor of Business Management (Hons.)

(R/345/6/0463) 06/19 (A5316)

Entrepreneurs drive change through innovations.

In today’s dynamic market, business owners and employees need to have an entrepreneurial mindset and be technologically savvy.

This program is designed to develop the students into successful entrepreneurs, by providing them with a solid understanding of fundamental knowledge of business management as well as digital skills. Business management explains how planning, organizing, leading and controlling are coordinated to achieve the corporate objectives. A key emphasis of the program is to prepare our students for quality leadership positions and to equip them with professional educational backgrounds to face the challenges of the business world.

Graduates of this program can become innovators, intrapreneurs, entrepreneurs, and future leaders in any kind of company. They can select various career paths and become a management consultant, strategy consultant, HR consultant and corporate communication executive.

All students will undergo a three months internship, which will enhance their employability. Mr Nicky Ong, the Senior Business Development Manager at Unilever International, Singapore is one of our graduates.

ENTRY REQUIREMENTS

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent; OR
Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent.; OR
Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English* at SPM or its equivalent; OR
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent; OR
Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field**.

Note:

*The requirement to Pass Mathematics and English subjects can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

**DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

English Language Requirement for International Students

International students who wish to enrol into the Bachelor of Business Management (Hons.) programme are required to possess a minimum score of 5.5 in IELTS or its equivalent.

PROGRAMME STRUCTURE

Year 1

Fundamentals of Marketing
Fundamentals of Economics
Accounting for Decision Making
Principle of Finance
Management
Managerial Statistics
Global Management
English for Business Communication
Psychology
Database Management System
Elective 1 / *Free Elective
U3
Character Building
Fundamentals of Digital Competence with Basic Programming
Sustainable Society

Year 2

Entrepreneurship
Business & Society
Production and Operations Management
Management Information System
Human Resource Management
Organisational Behaviour
Business Analytics
Strategic Marketing
Business Law
Research Methodology
Organisational Theory and Design
Digital Marketing
Management Decision Science
Elective 2 / *Free Elective
Elective 3 / *Free Elective
U1

Year 3

Strategic Management
Management of Technology and Innovation
TQM for Managers
Project Management
Organisational Change and Innovation Management
Leadership
Elective 4 / *Free Elective
Industrial Training
U1
U2

Electives

The 4 elective courses (total 12 credits) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:

Elective 1 & 3:

Labour Economics
Product Planning and Management
Investment
Global Marketing
Theory of Inventive Problem Solving (TRIZ)

Elective 2:

Small Business Management
Environmental and Resource Economics
Digital Media in Business

Elective 4:

Social Media Marketing
Event Marketing

*Free Electives: Free elective courses maybe within the students’ general area of study or totally outside of students’ area of study depending on the specific programme’s requirement but the credits from these courses contribute to the total graduating credit. Students may refer to https://byoc.mmu.edu.my/ for further details.

MPU

U1:

Philosophy and Current Issues (Falsafah dan Isu Semasa) – Both local and international students
Appreciation of Ethics and Civilizations (Penghayatan Etika dan Peradaban) – Local students only
Bahasa Melayu Komunikasi 2 – International students only

U2:

For local students only:

Students without credit in BM at SPM Level
- LMPU3212 Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 category***
Students who obtained credit in BM at SPM Level – Local students only
- Any other courses in the U2 category***

For international students only:

Any other courses in the U2 except LMPU3212 Bahasa Kebangsaan A***

U3:

Integrity and Leadership – both local and international students

U4:

Choose one from the list offered

Note: The above programme structure serves as a general guide.

ENQUIRE NOW

PROGRAMME OBJECTIVES AND OUTCOMES

Programme Educational Objectives

This programme aims to produce graduates with the following quality after several years of graduation:

Graduates who are able to use knowledge, cognitive and practical skills competently in management or related profession.
Graduates with interpersonal, digital technologies and numeracy skills, to lead and innovate in the field of management or related profession.
Graduates who embrace leadership, entrepreneurial mindset, ethics and professionalism views with sustainability awareness to continuously contribute to industry development.

Programme Outcomes

Upon graduation, the graduates are expected to achieve or attain the following outcomes:

Demonstrate knowledge and competency in business management.
Exhibit critical thinking and problem-solving skills to manage complex problems in business organizations.
Utilize practical management skills and techniques within business organization.
Develop social skills and interact responsibly with diverse stakeholders in any organizations.
Demonstrate relevant digital technology and advanced digital skills in business management.
Develop analytical mind to analyze numerical and graphical data in management decision making.
Demonstrate effective leadership skills and responsibility in managing business organization.
Acquire managerial and entrepreneurial skills in planning and organizing projects.
Adhere to ethical values, professionalism and humanities and sustainable practices in solving various business management issues.

ADDITIONAL CERTIFICATION

Upon completing the ‘Business Analytics’ course, students shall obtain a professional KNIME Certificate.

CAREER PROSPECTS

Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education

Programme Coordinator

Assoc. Prof. Dr. Nasreen Khan

INDUSTRIAL ADVISOR

Puan Saliza Abdullah

CEO of BG Capital Holdings
Appointment duration: Trimester 3, 2020/21 until Trimester 2, 2023/24

EXTERNAL EXAMINER

Assoc. Prof. Dr. Elaine Chew Yin Teng

Monash University Malaysia
Appointment duration: Trimester 1, 2021/22 until Trimester 3, 2023/24