Diploma in Digital Business

(N/345/4/1172) 01/26 (MQA/PSA14239)

This two-year diploma programme offers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme offered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

ENTRY REQUIREMENTS

Pass SPM/O-Level or its equivalent with a minimum of Credit in at least three (3) subjects, and at least a Pass in Mathematics and English; OR
Pass STPM or its equivalent with a minimum of Grade ‘C’ (GP 2.00) in any subject AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum Grade of Maqbul (Pass) AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass UEC with a minimum of Grade ‘B’ in at least three (3) subjects and at least a Pass in Mathematics and English; OR
Pass SKM Level 3 in a related field AND Pass SPM with a minimum of 1 Credit in any subject; OR
Any qualifications equivalent to Certificate (Level 3, MQF).

PROGRAMME STRUCTURE

Year 1

Business Management
Microeconomics
Digital Business Venture & Strategy
Business Accounting
Introduction to Digital & Social Media Marketing
Business Communication in the Digital Age
Principle of Marketing
Elective 1
Web Design
Fundamentals of Business and Ethics
Business Finance
Introduction to information system
Digital Logistics and Supply Chain Management
Subject listed under U1 category

Year 2

Quantitative Analysis
Macroeconomics
Business System Development
Web Development and Application
Cybersecurity
Introduction to Financial Technology
Business Analytics
Elective 2
People Management
Operations Management
E-Commerce
Decision Support System for Management
Digital Business Project
Subject listed under U2 or U3 category
Subject listed under U4 category

Mata Pelajaran Umum (MPU) Subjects

Local Students
- Falsafah dan Isu Semasa (Philosophy and Current Issues)
- Students without credit in BM at SPM Level – Bahasa Kebangsaan A
- Students with credit in BM at SPM Level – Any other courses listed in U2 or U3 category
International Students
- Bahasa Melayu Komunikasi 1
- Any other courses listed in U2 or U3 category

University Course

Character Building
Sustainable Society

Elective Subjects

Innovation and Design Thinking
Introduction to Event Management
Digital Personal Branding & Professionalism
Introduction to Industry 4.0

ENQUIRE NOW

PROGRAMME OUTCOMES

Demonstrate knowledge of business fundamentals and understanding in the field of digital business.
Demonstrate the ability to identify, formulate, and solve digital business related problems.
Apply various methods and digital technology to solve a range of problems in digital business.
Demonstrate the ability to Interact effectively with stakeholders.
Demonstrate the ability to communicate and collaborate effectively in a team.
Demonstrate the ability to lead the team with responsibility.
Demonstrate professional ethical practices in business and societal contexts.
Demonstrate the ability to use various digital technology tools in managing data and process information.
Demonstrate the ability to apply numeracy skills in business contexts.
Demonstrate the ability to identify the need for self-improvement and engage in life-long learning and entrepreneurial activities.

STAFF

NURUL ATIQAH MOHD SHUKRY

Foundation Assistant Lecturer

PROGRAMME INDUSTRIAL ADVISOR

INDUSTRIAL ADVISOR

NAME: MR. KHAIRIL EFFENDY

Job Position : Founder, MD at Nexagate | building Malaysia’s Cybersecurity powerhouse, Kuala Lumpur

Educational Background

Masters in Communication Engineering, Telecommunication, The University of Manchester
Bachelor of Science (B.Sc.), Electronics Engineering, Multimedia University
Malay College Kuala Kangsar