Dr. Tan Khong Sin, a senior lecturer from the Faculty of Business (FOB) organised a workshop in collaboration with RCH Retail Marketing Sdn. Bhd. as part of the University Social Responsibility (USR) programme on 1 June 2023 in Shah Alam. Approximately 45 participants attended the workshop to enhance their understanding of Power BI and its visual capabilities.

Throughout the workshop, Dr. Tan engaged the participants in a series of interactive activities and exercises. These activities were specifically designed to demonstrate the significance of Power BI within the organization. Through hands-on experiences, the employees were able to grasp the practical applications and benefits of Power BI in a retail marketing context. By visualising data and generating insightful reports, Power BI empowers organizations to make data-driven decisions and drive business growth.

Dr. Tan’s workshop successfully facilitated a deep understanding of the connection between Microsoft Power BI Desktop and the organisation’s marketing strategies. The participants left the session equipped with the knowledge and skills necessary to leverage Power BI effectively. By promoting the adoption of Power BI, RCH Retail Marketing Sdn. Bhd. aims to enhance its data analysis capabilities, optimize decision-making processes, and ultimately achieve greater success in the competitive retail industry.

Find out more at:

https://www.mmu.edu.my/2023/06/empowering-retail-marketing-through-microsoft-power-bi/

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