Aligning the Programme Curriculum with Industry Trends
Mr. Jack Lim Kian Siew, the Industrial Advisor from PETRONAS Malaysia made a visit to the Faculty of Business (FOB) in two separate events, 18 December 2023 and 5 January 2024. The objectives of the event were to conduct a comprehensive assessment of the BBA Marketing Management programme as well as to share his wealth of knowledge and experience with the students.
As an esteemed industry expert, Mr. Lim’s insight has proven instrumental in aligning the curriculum with the dynamic demands of the marketing sector. His engagement during these visits not only showcased his commitment to nurturing future professionals but also highlighted the importance of bridging the gap between academia and industry.
During the assessments, Mr. Jack Lim provided valuable feedback, ensuring that our Marketing Management Programme remains at the forefront of industry relevance. His firsthand experiences and industry perspectives shared with our students offered a unique and enriching learning opportunity, giving them insights into real-world scenarios and challenges.
The faculty expresses its sincere gratitude to Mr. Jack Lim Kian Siew for his dedication to fostering a strong connection between academia and industry. His involvement reinforces our commitment to producing graduates who are not only well-versed in theory but also equipped with the practical knowledge and skills needed to excel in the competitive field of marketing. These visits mark another milestone in our ongoing efforts to provide students with a holistic education that prepares them for the challenges and opportunities of the professional world.
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