A total of 21 Fundamentals of Marketing subject students from the Diploma Faculty of Business (FOB) gathered to explore the dynamic realms of marketing with Dr. Ariel Rosita King, the Chief Executive Officer of Dr. King Solutions and Founder & President, Ariel Foundation International on 23 November 2023. Hosted in collaboration with students from Universitas Pakuan Indonesia (UNPAK), this immersive experience unfolded under the banner of “Youth as the Changemakers of Today.”

The event, centered around the theme of empowering young minds, delved into the role of today’s youth as catalysts for change in society. Dr. Ariel Rosita King, renowned for her expertise in social marketing, guided the students through an inspiring journey aimed at fostering social impact solutions and cultivating innovative business ideas.

The interactive session witnessed a fusion of diverse perspectives as students from diverse cultural backgrounds and academic institutions came together to share insights and exchange ideas. The event not only strengthened academic ties between FOB and UNPAK but also highlighted the importance of international collaboration in nurturing the next generation of changemakers.

Dr. Ariel Rosita also spent her time with students and staff from the Faculty of Management (FOM) on 22 November 2023. Ts. Dr. Jimmy Low Jing Hong, the FOM dean extended a warm welcome together with Dr. Abdullah Al Mamun Sarwar, Deputy Dean of Student Experience and Alumni. The faculty facilitated two insightful sharing sessions, where the first session titled “Seminar with MMU Students Navigating VUCA World: Strategy for Undergraduates,” which was dedicated for students, while the second session entitled “Embracing the VUCA Challenge: Preparing Students for an Uncertain World” was dedicated to academic staff.

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FOB & FOM Organise Sharing Sessions with Dr. Ariel Rosita King

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