Bachelor of Business Administration (Hons.) (Marketing Management)

(R/345/6/0464) 06/19 (A10405)

This three-year programme produces innovative marketers and thinkers when students are exposed to the evolving mix of consumers and business marketing. Specialised marketing subjects are included in the programme, such as Strategic Marketing, Integrated Marketing Communication, Understanding Consumers, Retailing, Business-to-Business Marketing, Marketing Research Methods and Brand Management. Strategic thinking, self-confidence, public speaking and other soft skills are continuously inculcated at all levels of this degree programme. The MMU graduates in Marketing Management are highly sought after and have been successfully contributing in top performing organisations such as Infineon Technologies, DHL, DELL, Petronas, ZALORA, Shell, HSBC, TM, Nestle and P&G among others.

ENTRY REQUIREMENTS

Pass Foundation / Matriculation from a recognised institution; OR
Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM level; OR
Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematics and English at SPM level or its equivalent. OR
Pass UEC with minimum of Grade ‘B’ in at least five (5) subjects inclusive of Mathematics and English; OR
Pass Diploma from a recognised institution; AND
English Entry Requirement for International Students: All undergraduate programmes offered by Faculty of Business require a minimum score of 5.5 in IELTS or its equivalent.

PROGRAMME STRUCTURE

Year 1

Entrepreneurship and Ethical Practices
Financial Management
Cyber Security
Introductory Microeconomics
Fundamentals of Marketing
Understanding Management
Digital Business
Human Capital and Organisational Behaviour
Financial Accounting for Managers
Quantitative Analysis Models for Business
Business Information Systems
English for Business Communication

Year 2

Business Risk Management
Innovation Management
Introduction to Financial Technologies
Introductory Macroeconomics
Quality and Operations Management
International Business OR International Economics
Business Application Development
Promotional Marketing
Understanding Consumer
Data Analytics for Businesses
Strategic Management Information Systems OR Business Intelligence
Supply Chain Management
Marketing Research Methods
Selling and Sales Management
Strategic Marketing

Year 3

Media and Digital Marketing
Product and Service Marketing
Management of Strategy
Project Management
International Trade and Policy
Marketing Management Research Project
International Marketing
Retailing
Industrial Training

Mata Pelajaran Umum (MPU)

U1 for Local Students
- Falsafah dan Isu Semasa (Philosophy and Current Issues)
- Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
U1 for International Students
- Falsafah dan Isu Semasa (Philosophy and Current Issues)
- Bahasa Melayu Komunikasi 2
U2/U3 for Local Students without credit in BM at SPM Level
- Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
- Integrity and Leadership
U2/U3 for Local Students who obtained credit in BM at SPM Level
- Integrity and Leadership
- Any other courses in the U2 or U3 category
U4 – Co-Curriculum