Centre for Advanced Analytics (CAA)
Research Centre
About Us
The Centre for Advanced Analytics (CAA) at Multimedia University is a leading research hub dedicated to advancing the frontiers of data science, artificial intelligence, and computational analytics. As part of the Artificial Intelligence Centre of Excellence (COE AI), CAA focuses on harnessing cutting-edge analytical techniques to drive innovation and knowledge discovery.
Research Focus Areas
CAA specializes in computational analytics using statistical and machine learning methodologies to derive actionable insights from data. The key areas of expertise include:
- Forecasting Analysis: Time series analysis (e.g., ARIMA, SARIMA), Bayesian statistics.
- Prediction Analytics: Decision trees, random forests, neural networks, k-nearest neighbors (KNN), clustering, hierarchical linear modeling (HLM), and structural equation modeling (SEM).
- Computational Intelligence: Genetic algorithms, evolutionary algorithms, swarm intelligence, support vector machines (SVM), and deep learning methods.
By leveraging these techniques, CAA contributes to solving complex industry and societal challenges through data-driven decision-making, predictive modelling, and AI-powered solutions.
Industry and Academic Collaborations
CAA fosters strong partnerships with academia, industry leaders, and government agencies, supporting cross-disciplinary research, consultancy, and innovation-driven projects. Researchers at CAA actively engage in securing research grants, publishing high-impact findings, and participating in knowledge transfer programs.
Key Objectives
- To advance research in AI-driven analytics and machine learning applications.
- To support industries in optimizing business operations through predictive analytics.
- To train and mentor researchers, industry professionals, and students in cutting-edge analytical methodologies.
- To develop innovative AI solutions for various sectors, including finance, healthcare, manufacturing, and smart cities.
Join Us
CAA welcomes researchers, industry professionals, and students passionate about advanced analytics and AI research. Whether through collaboration, consultancy, or academic engagement, we aim to push the boundaries of data science and intelligent decision-making.
For more information, contact our research centre chair – Dr. Nor Hidayati Abdul Aziz (hidayati.aziz@mmu.edu.my)